Privacy Policy

Last updated: March 28, 2026

At Ellie Care (hereinafter "we", "our", or "the company"), we are committed to protecting the privacy and security of our users' personal data. This Privacy Policy describes how we collect, use, store, and protect your personal information within the framework of our 24/7 telecare and assistance services.

1. Data We Collect

1.1 Personal identification data

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • National ID number

1.2 Health data

Through the Samsung smartwatch (Ellie Watch), we collect health data that may include:

  • Heart rate and variability
  • Blood oxygen level (SpO2)
  • Physical activity data (steps, calories)
  • Sleep patterns
  • Fall detection
  • Emergency alerts triggered by the user (SOS button)

1.3 Geolocation data

Device location data is collected only under the following circumstances:

  • When an emergency alert is triggered (detected fall or SOS button)
  • When the user provides explicit consent for location tracking
  • When an authorized emergency contact requests the user's location

Continuous location tracking is never performed without user consent.

1.4 Service usage data

  • Alert and emergency history
  • Interactions with the assistance center
  • Billing and payment data

2. Use of Data

We use the collected information for the following purposes:

2.1 Service provision

  • Real-time health monitoring
  • Emergency response (falls, SOS alerts)
  • Communication with the 24/7 assistance center
  • Generation of health reports for the user and their authorized contacts

2.2 Service improvement

  • Analysis of anonymized data to improve emergency detection
  • Optimization of response times
  • Development of new features

2.3 Communications

  • Service-related notifications
  • Information about updates and news
  • Commercial communications (only with prior consent)

3. Data Sharing

We share personal data only under the following circumstances:

3.1 Emergency services

In the event of a detected emergency (fall, SOS alert, or other critical condition), we may share location data, relevant medical information, and user identity with emergency services (ambulances, fire departments, police) to ensure a rapid and effective response.

3.2 Emergency contacts

Family contacts or designated guardians may receive alert notifications, location data during emergencies, and periodic health reports, according to the configuration set by the user.

3.3 Service providers

We work with technology providers that assist us in delivering the service (hosting, data processing, communications). These providers are contractually obligated to maintain data confidentiality.

We do not sell, rent, or share personal data with third parties for commercial or advertising purposes.

4. Data Retention

  • Account data: retained while the user maintains an active subscription and up to 12 months after cancellation.
  • Health data: retained during the subscription period. The user may request deletion at any time.
  • Emergency data: retained for a period of 24 months for safety and regulatory compliance reasons.
  • Billing data: retained according to the periods established by applicable Argentine tax legislation.

5. User Rights

In accordance with Argentine personal data protection legislation (Law 25,326), you have the right to:

  • Access: request information about the personal data we hold about you.
  • Rectification: request the correction of inaccurate or incomplete data.
  • Deletion: request the deletion of your personal data.
  • Opposition: object to the processing of your data for certain purposes.
  • Portability: request a copy of your data in a structured format.

To exercise any of these rights, contact us at ventas@ellie.care.

6. Data Security

We implement technical and organizational security measures to protect your personal data, including:

  • Encryption of data in transit and at rest
  • Role-based access control
  • Continuous security monitoring
  • Regular backups
  • Staff training on data protection

7. Applicable Law

This Privacy Policy is governed by the laws of the Argentine Republic, in particular Law 25,326 on Personal Data Protection and its complementary regulations. The Agency for Access to Public Information (AAIP) is the competent supervisory authority for personal data protection.

8. Modifications

We reserve the right to modify this Privacy Policy at any time. Modifications will be communicated through our website and/or by email. Continued use of the service after the publication of changes will constitute acceptance thereof.

9. Contact

For inquiries related to the privacy of your data, you can contact us at:

Contact